In order to achieve the goals of the campaign, both at the overall and partial level (e.g. implementation of a specific number of applications for job offers from a given category), we built our own tools to improve recruitment marketing as well as systems automating processes and advertising management. The proprietary modules of our AdMotiv platform allowed us to pause ads for workplaces for which there were no job offers at the moment, predict a conversion depending on the current set of job offers and modify the bidding rates so that at the end of the month we would get maximum efficiency from the advertising budget.
SEO campaigns and projects in the recruitment marketing industry were often distinguished by the scale of operation because they covered millions of keywords and ads, and this required automation and the creation of appropriate optimization algorithms. In turn, B2B campaigns in recruitment required precision, appropriate adaptation of the message to the decision-making stage at which the recipient of the advertisement was located - planning in accordance with the principles of B2B campaigns and the Customer Lifecycle Marketing methodology.