LinkedIn is a social networking site that is mainly focused on the B2B industry. It is an ally in acquiring quality leads that translate into a direct increase in sales.
Its advertising system has as many as 7 goals, but its greatest advantage is the possibility of very detailed targeting, which allows you to reach specific people, in specific positions, with specific skills and people employed in certain companies or who are part of interest groups conducted on LinkedIn.
That is why it is so important to understand your audience when creating an advertising campaign on LinkedIn - it is one of the main factors that determine high sales results. The LinkedIn Ads advertising campaign works perfectly, among others in industries such as: HR, education or B2B. The prices of ads on LinkedIn are much higher than those available on Facebook or Google Ads, but it is the advanced targeting options that speak for the effectiveness of advertising and high quality of obtained leads, which they convert into sales much more often.