In order to conduct advertising campaigns on the Internet well, you need a well-configured Web Analytics and a combination of it with marketing and business analytics, because your sales processes also take place outside the website.
This applies to both the B2B / B2C service sector, where conversations with your customers take place outside the website, as well as e-commerce, where there are additional transactions and returns outside the website.
The purpose of web analytics in the area of advertising effectiveness analysis is to answer the question of how each part of the advertising campaigns carried out contributes to the achievement of the goal and whether each zloty spent on advertising is justified in the data.
Our goal is to properly plan the broadly understood analytics, mainly based on the elements of marketing and web analytics, so as to measure what is important, present you with reports that will be 100% understandable and will ensure that your budget is spent in an optimal way. Having a well-prepared measurement plan and a well-configured analytical system, e.g. Google Analytics and Tag Manager, you collect data that allows you to make the right decisions regarding investment in online advertising.
As part of web analytics, we offer 3 most important services that enable us to fully optimize the campaign:
Comprehensive implementation of web analytics in the company
We determine what exactly should be measured and how to configure analytics to obtain good data for optimization.
Installation and configuration of Google Analytics and Tag Manager
The previously developed strategy is implemented in the form of appropriate monitoring scripts on the website. We also integrate data between internet and business analytics so that it is possible to determine the real return on investment, customer acquisition cost, client lifetime value, and to be able to adjust communication depending on the purchasing stage of a potential customer, i.e. use CRM marketing.
Budget Optimization and Media-Mix
We conduct optimization activities based on the obtained good data, which allow us to implement the advertising budget more effectively when purchasing digital media.
Comprehensive implementation of web analytics in the company
We determine what exactly should be measured and how to configure analytics to obtain good data for optimization.
Installation and configuration of Google Analytics and Tag Manager
The previously developed strategy is implemented in the form of appropriate monitoring scripts on the website. We also integrate data between internet and business analytics so that it is possible to determine the real return on investment, customer acquisition cost, client lifetime value, and to be able to adjust communication depending on the purchasing stage of a potential customer, i.e. use CRM marketing.
Budget Optimization and Media-Mix
We conduct optimization activities based on the obtained good data, which allow us to implement the advertising budget more effectively when purchasing digital media.
Case Studies
A well-thought-out structure and optimization of Google Ads campaigns is the key to increasing the campaign’s revenues by 198% on the example of Spod Needles and Threads!
In the first month, the campaign recorded an increase in ROAS from Google Ads campaigns, which was over 80% more than in the previous activities.
Show Case StudyHow to get an average position of 1.14 for 300 key phrases using SEO activities? On the example of the automotive industry and Nord Glass.
A well-thought-out SEO strategy allows you to increase traffic from all positioned phrases by up to 155%.
Show Case Study
