Remarketing on the web is nothing more than the procedure of showing product ads to people who previously visited the advertiser's website.
Remarketing campaigns are based on appropriate scripts installed on the website, which allow you to monitor the behavior on the website and adjust the message to the recipient, depending on the decision-making stage in the purchasing process. We talk about the proper planning of remarketing campaigns during the training on Internet advertising planning from scratch, as well as Google Ads and Facebook Ads .
Dynamic remarketing campaigns related to Google Ads effectively support the goals of all advertising strategies and can certainly contribute to an increase in sales or inquiries from your website. If you already run any advertising campaigns and are thus getting traffic to your site, learn from us in consultation what are the best ways to use dynamic remarketing to increase your sales and make these changes effective.
If you apply well-guided and optimized actions to your remarketing campaign, you can significantly improve your sales results. Importantly, you also need to learn how to evaluate the effectiveness of dynamic remarketing in Google Ads or entrust it to someone who measures it.
Standard reports from Google Analytics according to the last click methodology significantly distort the image and it is necessary to perform conversion attribution and modeling the halo effects. We are talking about this issue during the Google Analytics training.
During audits, we often detect that remarketing campaigns are conducted in a simplified manner. Too few different messages reach the same user too many times, and the budget allocated to these campaigns is too large. As a result, some of this budget is wasted and messages become irritating to users. This may result from an incorrect (overestimated) assessment of the effectiveness of remarketing campaigns, which is why we emphasize the importance of using professionally configured web analytics in campaigns.
If you are just starting advertising on the Internet, do not forget about an effective and effective remarketing campaign, and if you commission us to prepare a free recommendation of advertising activities, we will certainly take into account a series of remarketing ads tailored to your specificity on Google.
If you already have remarketing campaigns running, you can have them audited as part of the full Google Ads paid audit. If you want, you can order a simplified audit during the order, note that you want to check the effectiveness and efficiency of the dynamics of Ads remarketing campaigns.
We conduct remarketing campaigns mainly on the basis of Google Ads and Facebook Ads. We have been supporting both systems from the beginning of their existence, i.e. from 2004 and 2008 respectively.
We have the highest Google Premier Partner Certificate, we belong to Google Elevator, and our innovative remarketing was nominated in the Google Premier Partners Awards, which puts us among the best SEM Agencies in Poland. We also have Facebook Ads certificates
We are one of the few companies in Poland with Google Analytics & Tag Manager Certified Partner certificates, which makes it much easier for us to perform detailed analyzes of remarketing effectiveness and determine the optimal share of this type of advertising in the entire advertising strategy.
We can perform appropriate calculations in AdMotiv - the proprietary advertising strategy optimization system (media-mix). By working with Marketing Online , you get constant access to Google Ads, Facebook Ads, Google Analytics and any other accounts used for advertising activities.
We are a member of IAB and we apply the highest standards of the SEM and SEO code of ethics. During audits, we often detect that the remarketing of a given company is conducted in a simplified manner. Too few different messages reach the same user too many times, and the budget allocated to these campaigns is too large. As a result, some of this budget is wasted and messages become irritating to users. This may result from an incorrect (overestimated) assessment of the effectiveness of remarketing campaigns, which is why we emphasize the importance of using professionally configured web analytics in campaigns. Contact us if you want to talk about developing the best advertising strategy for your company.