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It hasn’t been long since OpenAI announced o1 and o1 pro, and now Google has surprised the world once again with the unveiling of its latest AI model — Gemini 2.0.

How can advertising campaigns cannibalize organic search results? How to avoid or minimize the damage caused by cannibalization? Read and find out!

Understanding ranking factors allows us, SEO professionals, to influence the visibility of websites. See how to optimize them to improve your website's ranking in search results.

Looking for a space where creativity meets real impact on audiences? TikTok may be the perfect fit. See what you need to know before diving into the world of TikTok videos with your brand.

In this blog article, we examine the ethical challenges when it comes to advertising automation and ways to ensure that AI activities comply with prevailing social norms.

What is an AI prompt? In this article, we’ll explain what prompts are, outline the principles worth following, and discuss some techniques for creating them effectively. Read on!

Meta - encompassing Facebook and Instagram - is introducing new tools for video creation and enhanced brand voice and tone customization, all powered by generative AI.

In this article, we will explain what GEO is, how it differs from traditional SEO, and what impact it may have on the future of marketing and content optimization.

In this article, we take a closer look at this issue, providing not only Google's requirements, but also discussing best practices and steps for effectively promoting contests.

To protect users and comply with the law, Facebook has implemented a number of rules and restrictions regarding what can be advertised. Read our article and learn the details.

New Google Ads advertisers often mistakenly believe that simply paying a higher bid will guarantee better visibility in search results. CPC is not the only factor determining ad placement.

Learn the types of backlinks in SEO - which are branded links, generic links and EMA (Exact Match Anchor) links. Read the article and get to know more about these link types.

In this post, we'll answer another important question: should a company advertise on branded keywords? And if yes - then when specifically? Read on to find out yourself.

In this blog article, we shall answer the fundamental question: should we optimize our site for branded keywords? And if yes - then when? We encourage you to read on.

Using branded keywords offers numerous benefits, which is why we shall delve deeper into what they are and their various types in this blog article. Read and learn more.

Seasonality in sales affects many industries, leading to periodic increases and decreases in demand for various products and services. How to adjust your SEO to seasonality?

In this article, we answer the important question: should we, as SEO specialists, still place significant emphasis on the process of creating meta titles and meta descriptions?

It happens that we change the server on which our website operates. The question of whether such a change can affect our Google Ads campaign or website SEO is natural.

Web Usability: what does it mean, what does it consists of, what are the benefits of a user-friendly website, and finally - how to improve it? Read the article and find out!

Read and find out the following: What is a lead? Functions of a lead. What should a good lead contain? How long should a lead be? How to write a good lead: Helpful tips.

Given that E-A-T is Google's measure of expertise, authority and trust, how can we build it using anchor texts? We'll delve into the details of this issue in this blog article.

Anchor text plays a huge role in link building, which is part of Search Engine Optimization. This article delves into the meaning of anchor text and provides optimization strategies.

Unfortunately, we can't control everything. This also applies to our Google ranking. Some changes occur beyond our control, and we can only react accordingly to the situation.

The language of a website exerts a substantial influence on both search engine algorithms and user experience. Read our article and learn more on this topic.

The technology draws heavily on AI and is aimed at improving the process of searching for information on Google. How does it change search experience for both sides?

The term "user-friendly" refers to websites that create a positive impression on their users. Read the article on our Marketing Online blog & learn how to create them.

Low-quality graphics, excessive text, lack of CTA - these are just a few of the common mistakes made with Google Ads banners. Read our article & find out what to avoid.

In August, Google updated its website moderator tool, Google Search Console, with a new feature: recommendations. How does this help us in achieving better SEO results?

Why might our advertisement be rejected during the Google Ads review process? In this article, we will take a closer look at this issue. Read the article and get to know more.

An ad schedule is a Google Ads feature designed to help advertisers reach their target audience more effectively and optimize their budget. Read why it's worth trying out.

Keywords and search queries are two crucial elements when it comes to SEO and website performance. While these concepts are related, they have distinct characteristics.

In this article, we will delve into the concept of a suspended account - what it is & why Google would suspend an account. Read on to find out everything you need to know.

The terms 'Above The Fold', 'Below The Fold' refer to content visibility on a webpage. They have a significant impact on user experience. Read our article and find out more.

Content cannibalization is a negative phenomenon. Where does content cannibalization come from, what does it consist of and how to avoid it? Read and find out now.

Duplication is the act of copying or reproducing something. Unfortunately, this also applies to online content, which often looks very similar in many places. How to avoid it?

With mobile devices dominating the digital landscape, optimizing your website for smaller screens is no longer an option but a necessity. See how to do it properly.

What is benefit language? How to properly use it in your website's content? What are the elements of benefit-driven language? See how to use benefit language in practice.

What is evergreen content? What are the benefits of evergreen content? How to create evergreen content? See also our examples of evergreen content article titles.

Depositioning is a negative SEO practice, the opposite of positioning. In this article, we will explain what depositioning is and why it is better to avoid such a strategy.

What exactly is an Instagram shadowban, and what triggers it? Are there any steps to take to recover from an Instagram shadowban? Read our blog article and find out.

Yoast SEO, All in One SEO Pack, Google XML Sitemaps, SEOquake, W3 Total Cache, and SEO Meta in 1 Click - see how these plug-ins can support your daily SEO activities.

Google Ads is making changes to how content is matched for parked domains. Learn more about what this means and get to know what parked domains actually are.

Google Ads is planning to retire Enhanced CPC (eCPC) for search and display ads - what does this change mean for us, the advertisers? Read our article and find out.

What is the content pruning strategy and why is it worth to prune your website's content from time to time? What technics to use? Read our blog article and find out!

See how you can optimize your Meta Ads campaing - how to moderate comments, do a thorough review, optimize your target group, creatively test ads & much more.

How can you monitor your PPC campaign in a proper way? In this article we talk about performance evaluation, keyword updates, quality score and much more!

Why is it so important to work on your content's uniqueness? In this article we mention topics such as duplicate content, copyright, external sources and many more.

What is dwell time? What does it tell us about our website? How to measure dwell time? And - finally - how to increase dwell time? Read our article and find out.

What is bounce rate? What does it tell us about our website? How to measure bounce rate? And - finally - how to lower bounce rate of your site? Read our article and find out.

Content gap happens when your content doesn't fit users' expectations, therefore forcing them to leave your website. Read our article and learn how to avoid such situation.

What approach should you choose when planning your content marketing activities - quality or quantity? What are pros and cons for both of them? Read and find out.

What is Click-through rate? How to calculate CTR? What does CTR tell us about our website? How to improve your website's CTR? Read our article and find out!

What are orphan pages? What makes them so troublesome to our website? How to fix this issue and what tools to use in the process? Read our article and find out!

Is there a magic, universal number of keywords you should put in your content? Or does it depend on its purpose, length and thorough analysis? Read our article and find out.

Why shouldn't you, under no circumstances, use misleading headlines? How not to write clickbait titles and anchor texts (link texts)? Read our article and find out.

What are breadcrumbs? Should I implement them into my website and why? How do they affect my site? Do they help users, bots, or both of them? See some examples of a breadcrumb trail.

What steps should we take before launching a Google Ads campaign? Get familiar with our article and see what to remember about. Start your campaign right!

Why shouldn't you overuse keywords in content you provide to your users? What are the dangers of so called keyword stuffing? Read our blog article and find out.

Why should you never post anything of low value on your website? See how thin, poor quality content affects your website's image - both in the eyes of users and Google bots.

How can you use some of your older content again? How to add some value to it? What are the benefits of this strategy? Read our blog article and find out yourself!

What is the purpose of Call to action on a website? Why should yours have it? How to project a good CTA? And how not to do it, too? Read our article and find out!

Why should you have an "About Us" page on your website? What should it contain? How does it affect a first-time visitor? Read our article on the topic and find out yourself.

Flat fee, performance-based or traffic-based? Or maybe a fusion of all of these? See which SEO payment (billing) model fits your needs in the best way possible.

We have prepared some clues and tips on how to interest your readers with article titles. Have issues with your titles and headlines? See if you create them properly!

What is a search engine filter? Do you know when Google may punish your website with a filter and what to do to avoid it? What role do algorithms play here? Read our article and find out!

Google's own artificial intelligence model - Gemini - has recently been updated to 1.5 Flash version. See what's been added and updated and find out about newest improvements.

How to improve your page's loading speed? What affects it the most? Why is page loading speed important at all? How do users and search engines view this factor?

Why should you calculate and analyze your Customer Lifetime Value (CLV)? How can it improve your business strategy? Do all companies need to know their Customer Lifetime Value?