Blog

Content gap happens when your content doesn't fit users' expectations, therefore forcing them to leave your website. Read our article and learn how to avoid such situation.

What approach should you choose when planning your content marketing activities - quality or quantity? What are pros and cons for both of them? Read and find out.

What is Click-through rate? How to calculate CTR? What does CTR tell us about our website? How to improve your website's CTR? Read our article and find out!

What are orphan pages? What makes them so troublesome to our website? How to fix this issue and what tools to use in the process? Read our article and find out!

Is there a magic, universal number of keywords you should put in your content? Or does it depend on its purpose, length and thorough analysis? Read our article and find out.

Why shouldn't you, under no circumstances, use misleading headlines? How not to write clickbait titles and anchor texts (link texts)? Read our article and find out.

What are breadcrumbs? Should I implement them into my website and why? How do they affect my site? Do they help users, bots, or both of them? See some examples of a breadcrumb trail.

What steps should we take before launching a Google Ads campaign? Get familiar with our article and see what to remember about. Start your campaign right!

Why shouldn't you overuse keywords in content you provide to your users? What are the dangers of so called keyword stuffing? Read our blog article and find out.

Why should you never post anything of low value on your website? See how thin, poor quality content affects your website's image - both in the eyes of users and Google bots.

How can you use some of your older content again? How to add some value to it? What are the benefits of this strategy? Read our blog article and find out yourself!

What is the purpose of Call to action on a website? Why should yours have it? How to project a good CTA? And how not to do it, too? Read our article and find out!

Why should you have an "About Us" page on your website? What should it contain? How does it affect a first-time visitor? Read our article on the topic and find out yourself.

Flat fee, performance-based or traffic-based? Or maybe a fusion of all of these? See which SEO payment (billing) model fits your needs in the best way possible.

We have prepared some clues and tips on how to interest your readers with article titles. Have issues with your titles and headlines? See if you create them properly!

What is a search engine filter? Do you know when Google may punish your website with a filter and what to do to avoid it? What role do algorithms play here? Read our article and find out!

Google's own artificial intelligence model - Gemini - has recently been updated to 1.5 Flash version. See what's been added and updated and find out about newest improvements.

How to improve your page's loading speed? What affects it the most? Why is page loading speed important at all? How do users and search engines view this factor?

Why should you calculate and analyze your Customer Lifetime Value (CLV)? How can it improve your business strategy? Do all companies need to know their Customer Lifetime Value?