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How long does it take to launch a Google Ads campaign? Why don’t campaigns always deliver results in the first few days? When can you expect the first results? Find out!

What is Google Meridian and why is it a game-changer? How does Meridian work & what makes it unique? Is Meridian the future of marketing analytics? Read and find out.

Instagram aims to offer an alternative to CapCut, the popular Chinese mobile video editing app. The app is set to launch in March 2025 and provide a wide range of useful tools.

It hasn’t been long since OpenAI announced o1 and o1 pro, and now Google has surprised the world once again with the unveiling of its latest AI model — Gemini 2.0.

How can advertising campaigns cannibalize organic search results? How to avoid or minimize the damage caused by cannibalization? Read and find out!

Understanding ranking factors allows us, SEO professionals, to influence the visibility of websites. See how to optimize them to improve your website's ranking in search results.

Looking for a space where creativity meets real impact on audiences? TikTok may be the perfect fit. See what you need to know before diving into the world of TikTok videos with your brand.

In this blog article, we examine the ethical challenges when it comes to advertising automation and ways to ensure that AI activities comply with prevailing social norms.

What is an AI prompt? In this article, we’ll explain what prompts are, outline the principles worth following, and discuss some techniques for creating them effectively. Read on!

Meta - encompassing Facebook and Instagram - is introducing new tools for video creation and enhanced brand voice and tone customization, all powered by generative AI.

In this article, we will explain what GEO is, how it differs from traditional SEO, and what impact it may have on the future of marketing and content optimization.

In this article, we take a closer look at this issue, providing not only Google's requirements, but also discussing best practices and steps for effectively promoting contests.

To protect users and comply with the law, Facebook has implemented a number of rules and restrictions regarding what can be advertised. Read our article and learn the details.

New Google Ads advertisers often mistakenly believe that simply paying a higher bid will guarantee better visibility in search results. CPC is not the only factor determining ad placement.

Learn the types of backlinks in SEO - which are branded links, generic links and EMA (Exact Match Anchor) links. Read the article and get to know more about these link types.

In this post, we'll answer another important question: should a company advertise on branded keywords? And if yes - then when specifically? Read on to find out yourself.

In this blog article, we shall answer the fundamental question: should we optimize our site for branded keywords? And if yes - then when? We encourage you to read on.

Using branded keywords offers numerous benefits, which is why we shall delve deeper into what they are and their various types in this blog article. Read and learn more.

Seasonality in sales affects many industries, leading to periodic increases and decreases in demand for various products and services. How to adjust your SEO to seasonality?

In this article, we answer the important question: should we, as SEO specialists, still place significant emphasis on the process of creating meta titles and meta descriptions?

It happens that we change the server on which our website operates. The question of whether such a change can affect our Google Ads campaign or website SEO is natural.

Web Usability: what does it mean, what does it consists of, what are the benefits of a user-friendly website, and finally - how to improve it? Read the article and find out!

Read and find out the following: What is a lead? Functions of a lead. What should a good lead contain? How long should a lead be? How to write a good lead: Helpful tips.

Given that E-A-T is Google's measure of expertise, authority and trust, how can we build it using anchor texts? We'll delve into the details of this issue in this blog article.

Anchor text plays a huge role in link building, which is part of Search Engine Optimization. This article delves into the meaning of anchor text and provides optimization strategies.

Unfortunately, we can't control everything. This also applies to our Google ranking. Some changes occur beyond our control, and we can only react accordingly to the situation.

The language of a website exerts a substantial influence on both search engine algorithms and user experience. Read our article and learn more on this topic.

The technology draws heavily on AI and is aimed at improving the process of searching for information on Google. How does it change search experience for both sides?

The term "user-friendly" refers to websites that create a positive impression on their users. Read the article on our Marketing Online blog & learn how to create them.

Low-quality graphics, excessive text, lack of CTA - these are just a few of the common mistakes made with Google Ads banners. Read our article & find out what to avoid.

In August, Google updated its website moderator tool, Google Search Console, with a new feature: recommendations. How does this help us in achieving better SEO results?

Why might our advertisement be rejected during the Google Ads review process? In this article, we will take a closer look at this issue. Read the article and get to know more.

An ad schedule is a Google Ads feature designed to help advertisers reach their target audience more effectively and optimize their budget. Read why it's worth trying out.