Blog

In this article, we answer the important question: should we, as SEO specialists, still place significant emphasis on the process of creating meta titles and meta descriptions?

It happens that we change the server on which our website operates. The question of whether such a change can affect our Google Ads campaign or website SEO is natural.

Web Usability: what does it mean, what does it consists of, what are the benefits of a user-friendly website, and finally - how to improve it? Read the article and find out!

Read and find out the following: What is a lead? Functions of a lead. What should a good lead contain? How long should a lead be? How to write a good lead: Helpful tips.

Given that E-A-T is Google's measure of expertise, authority and trust, how can we build it using anchor texts? We'll delve into the details of this issue in this blog article.

Anchor text plays a huge role in link building, which is part of Search Engine Optimization. This article delves into the meaning of anchor text and provides optimization strategies.

Unfortunately, we can't control everything. This also applies to our Google ranking. Some changes occur beyond our control, and we can only react accordingly to the situation.

The language of a website exerts a substantial influence on both search engine algorithms and user experience. Read our article and learn more on this topic.

The technology draws heavily on AI and is aimed at improving the process of searching for information on Google. How does it change search experience for both sides?

The term "user-friendly" refers to websites that create a positive impression on their users. Read the article on our Marketing Online blog & learn how to create them.

Low-quality graphics, excessive text, lack of CTA - these are just a few of the common mistakes made with Google Ads banners. Read our article & find out what to avoid.

In August, Google updated its website moderator tool, Google Search Console, with a new feature: recommendations. How does this help us in achieving better SEO results?

Why might our advertisement be rejected during the Google Ads review process? In this article, we will take a closer look at this issue. Read the article and get to know more.

An ad schedule is a Google Ads feature designed to help advertisers reach their target audience more effectively and optimize their budget. Read why it's worth trying out.

Keywords and search queries are two crucial elements when it comes to SEO and website performance. While these concepts are related, they have distinct characteristics.

In this article, we will delve into the concept of a suspended account - what it is & why Google would suspend an account. Read on to find out everything you need to know.

The terms 'Above The Fold', 'Below The Fold' refer to content visibility on a webpage. They have a significant impact on user experience. Read our article and find out more.

Content cannibalization is a negative phenomenon. Where does content cannibalization come from, what does it consist of and how to avoid it? Read and find out now.

Duplication is the act of copying or reproducing something. Unfortunately, this also applies to online content, which often looks very similar in many places. How to avoid it?

With mobile devices dominating the digital landscape, optimizing your website for smaller screens is no longer an option but a necessity. See how to do it properly.

What is benefit language? How to properly use it in your website's content? What are the elements of benefit-driven language? See how to use benefit language in practice.

What is evergreen content? What are the benefits of evergreen content? How to create evergreen content? See also our examples of evergreen content article titles.

Depositioning is a negative SEO practice, the opposite of positioning. In this article, we will explain what depositioning is and why it is better to avoid such a strategy.

What exactly is an Instagram shadowban, and what triggers it? Are there any steps to take to recover from an Instagram shadowban? Read our blog article and find out.

Yoast SEO, All in One SEO Pack, Google XML Sitemaps, SEOquake, W3 Total Cache, and SEO Meta in 1 Click - see how these plug-ins can support your daily SEO activities.

Google Ads is making changes to how content is matched for parked domains. Learn more about what this means and get to know what parked domains actually are.

Google Ads is planning to retire Enhanced CPC (eCPC) for search and display ads - what does this change mean for us, the advertisers? Read our article and find out.

What is the content pruning strategy and why is it worth to prune your website's content from time to time? What technics to use? Read our blog article and find out!

See how you can optimize your Meta Ads campaing - how to moderate comments, do a thorough review, optimize your target group, creatively test ads & much more.

How can you monitor your PPC campaign in a proper way? In this article we talk about performance evaluation, keyword updates, quality score and much more!

Why is it so important to work on your content's uniqueness? In this article we mention topics such as duplicate content, copyright, external sources and many more.

What is dwell time? What does it tell us about our website? How to measure dwell time? And - finally - how to increase dwell time? Read our article and find out.

What is bounce rate? What does it tell us about our website? How to measure bounce rate? And - finally - how to lower bounce rate of your site? Read our article and find out.