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Just a few years ago, artificial intelligence in marketing was considered a technology of the future. Today, it is everywhere.

Many advertisers assume that winning a Google Ads auction is primarily determined by bid level. Well, it is not.

SEO today is in a state of suspension: on one hand, classic activities still work; on the other, search engines are shifting toward AI-generated answers, and users increasingly get what they need without having to click.

For many companies, the hardest part of running a blog is not the writing itself, but the stage before it: “What should we even write about?”.

A well-managed collaboration with an agency can accelerate business growth, relieve your team, and organize your marketing efforts for years.

As an agency, we run both Google Ads and Meta Ads campaigns for our clients and also train in-house teams on both systems.

The “Search vs Display” decision doesn’t have a single, universal answer. So... how to choose?

In the world of online advertising, what matters isn’t just what users see before clicking; but, perhaps even more critically, what they encounter after the click.

In this article, we’ll explain what LLMs are, how they work, and why every marketer should know how to use them — to work faster, better, and more strategically.

What is Threads? Why should you pay attention to it? How do ads on Threads work from a technical standpoint? Why might your brand benefit from showing up there?

Infinite scroll — also known as endless scrolling — is an increasingly popular technique for presenting content on websites. Should you implement it on your own site?

Websites that contain large volumes of content (blogs, online stores, or directories) can’t display everything on a single page. This is where pagination comes in. And it rocks.

WCAG guidelines – What are they and why do they matter? What do accessibility and SEO have in common? Does Google take WCAG compliance into account?

Just a few years ago, keywords were the foundation of any search campaign. Today, however, Google is clearly signaling to advertisers: Don’t rely solely on keywords anymore.

How long does it take to launch a Google Ads campaign? Why don’t campaigns always deliver results in the first few days? When can you expect the first results? Find out!

What is Google Meridian and why is it a game-changer? How does Meridian work & what makes it unique? Is Meridian the future of marketing analytics? Read and find out.

Instagram aims to offer an alternative to CapCut, the popular Chinese mobile video editing app. The app is set to launch in March 2025 and provide a wide range of useful tools.

It hasn’t been long since OpenAI announced o1 and o1 pro, and now Google has surprised the world once again with the unveiling of its latest AI model — Gemini 2.0.

How can advertising campaigns cannibalize organic search results? How to avoid or minimize the damage caused by cannibalization? Read and find out!

Understanding ranking factors allows us, SEO professionals, to influence the visibility of websites. See how to optimize them to improve your website's ranking in search results.

Looking for a space where creativity meets real impact on audiences? TikTok may be the perfect fit. See what you need to know before diving into the world of TikTok videos with your brand.

In this blog article, we examine the ethical challenges when it comes to advertising automation and ways to ensure that AI activities comply with prevailing social norms.

What is an AI prompt? In this article, we’ll explain what prompts are, outline the principles worth following, and discuss some techniques for creating them effectively. Read on!

Meta - encompassing Facebook and Instagram - is introducing new tools for video creation and enhanced brand voice and tone customization, all powered by generative AI.

In this article, we will explain what GEO is, how it differs from traditional SEO, and what impact it may have on the future of marketing and content optimization.

In this article, we take a closer look at this issue, providing not only Google's requirements, but also discussing best practices and steps for effectively promoting contests.

To protect users and comply with the law, Facebook has implemented a number of rules and restrictions regarding what can be advertised. Read our article and learn the details.

New Google Ads advertisers often mistakenly believe that simply paying a higher bid will guarantee better visibility in search results. CPC is not the only factor determining ad placement.

Learn the types of backlinks in SEO - which are branded links, generic links and EMA (Exact Match Anchor) links. Read the article and get to know more about these link types.

In this post, we'll answer another important question: should a company advertise on branded keywords? And if yes - then when specifically? Read on to find out yourself.

In this blog article, we shall answer the fundamental question: should we optimize our site for branded keywords? And if yes - then when? We encourage you to read on.

Using branded keywords offers numerous benefits, which is why we shall delve deeper into what they are and their various types in this blog article. Read and learn more.

Seasonality in sales affects many industries, leading to periodic increases and decreases in demand for various products and services. How to adjust your SEO to seasonality?