Meta to boost video ads with generative AI

Meta - encompassing Facebook and Instagram - is introducing tools for video creation and enhanced brand voice and tone customization, all powered by generative AI. These efforts also include more integrated influencer campaigns. Let's delve deeper into how this innovation will support the daily operations of advertisers utilizing the Meta Ads platform.

How AI will transform video ads on Meta


Meta is introducing new AI-powered tools for creating video ads. These tools will be integrated into Advantage+, allowing advertisers to automatically optimize their ads based on various factors. Initially tested in May 2024, AI features like image resizing and background changes have already been available. With the wider rollout planned for early 2025, Meta is set to revolutionize video ad creation on Facebook and Instagram.

With these new tools, advertisers will be able to create more engaging and effective video ads for Facebook and Instagram quickly and easily.

  • Video expansion generates pixels in each frame to expand the video's dimensions, enhancing the viewing experience.
  • Image animation allows advertisers to add motion to static images for Instagram Reels using generative AI.
  • Brand tone lets advertisers customize the tone of their AI-generated content based on their brand's voice.
  • Creator collaboration enables more integrated campaigns with creators, allowing advertisers to include creator content in their Reels collections.

    • Meta argues that static images are more effective at the bottom of the sales funnel, as they are easier to scale with existing generative AI tools. Meanwhile, video content is better suited for top-of-funnel brand storytelling.

    The new AI-powered video creation tools will enable advertisers to focus on video where it matters most without the need for additional resources. Features like Video Expansion will ensure a natural and professional look for video content on Meta platforms.

    ➡️ Read also: What can’t you advertise on Facebook?

    Check out our professional Meta Ads course (PL)


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    Jan Wojciechowski

    Content Marketing Specialist

    Content Marketing Specialist with several years of experience. Studied Marketing and Management on the University of Warsaw. In his work he tries to combine his writing skills, content knowledge and passion for new technologies. Privately he likes to do sports, read books and illustrate them.
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