Evergreen content - a type of content that lasts forever
When creating evergreen content, the main focus is on quality and longevity. This type of content remains relevant regardless of time. It therefore does not experience any decline in traffic, which translates into high value. It is very versatile, providing users with a constant source of interest. In practice, after publishing evergreen content, it will generate traffic for months or even years.
Evergreen content examples
We already know what characterizes evergreen content. This type of content has an advisory nature. Users enter queries to learn more about a topic and expand their knowledge. Example titles of such articles include:
How to lose weight effectively?
How to change a car tire?
How to cook soft-boiled eggs?
How to write a character analysis?
What coffee maker should I buy?
Delicious low-calorie cake recipes
Top 100 books to read
Back pain - when to see a doctor?
Mysteries of the universe - what are black holes?
Sleep problems - how to fix them?
What is the difference between voltage and current?
It's also important to mention content that definitely doesn't qualify as evergreen content. The following examples are therefore
not good titles for "evergreen" articles:
Autumn fashion 2024: Must-have outfits for women
Best sunscreen for your skin type
Unique Christmas gift ideas for kids
Not sure what to wear for Halloween? Check out our costume ideas!
Father's Day gift ideas - what to buy for your dad?
These five above examples belong to fresh content - or news. This is current content that has the potential to reach a wide audience at the time of publication. It generates a lot of traffic and temporarily increases the website's ranking in search engines. However, over time, it loses its freshness and requires updating (e.g., when a new holiday season arrives).
Benefits of evergreen content
We become specialists in our branch. Evergreen content that consistently ranks highly for years boosts a website's prestige. When an article on a difficult topic consistently ranks high, we become a mentor in that field.
Simple optimization. Evergreen articles cover topics that are searched for literally every day. Users check Google every day to learn how to cook rice or remove a stain from fabric. Evergreen content relies on simple keywords (cooking rice, removing stains).
Evergreen content is an investment for years. An evergreen article can always be enriched with additional information or new examples. The cost of creating such content is lower than writing news that quickly becomes outdated. In addition, evergreen content provides valuable historical data. By analyzing traffic to such pages, we can learn what users are looking for and what they value.
Evergreen content is guidebooks. A person interested in a particular evergreen topic, such as gardening or cooking, is likely to look at other articles. This translates into increased traffic to the site.
Backlinks. Due to their longevity, evergreen content collects more backlinks from other sites. A great evergreen article will eventually be recommended and linked to as a source by a growing number of sites.
Creating evergreen content
To qualify as evergreen content, articles must possess specific characteristics. These primarily include:
Relevant keywords and content optimization. Before writing an article, you should conduct thorough keyword research. Universal keywords will allow users to find our content. Tools like Ahrefs or Semstorm can be helpful. The article should be readable, divided into sections with headings, and have bullet points and bolding for important points.
Comprehensive content. To be considered evergreen, an article must be truly exhaustive. The richer and more saturated the content with keywords and examples, the better. The article should fully answer the user's query. It's worth directing the reader to related topics through internal linking. For example, an article about cooking rice could link to a guide on rice dishes. And an article about coffee machines could link to an article about coffee types.
User-friendliness. Vocabulary and level of knowledge should be tailored to the audience. Avoid references to current trends and pop culture. Certain phrases gain popularity as quickly as they lose it. Including references to currently popular movies or entertainment will not ensure long-term reach. The role of evergreen content is not to write about what is popular now.
Cyclic content updates. Although evergreen articles work on their own, it's worth keeping an eye on them. It's a good idea to add new details or photos to evergreen content from time to time. This way, we also show that as a specialist, we are constantly interested in the topic.
Avoid references to current trends and popculture. Certain phrases gain popularity as quickly as they lose it. Including references to currently popular movies or entertainment will not ensure long-term reach. The role of evergreen content is not to write about what is popular now.
Graphics and visual content. It's worth enriching the article with clear and readable graphics that correlate with the text. This makes the article more valuable in the eyes of the user. For example, if we're writing about types of coffee, we should include photos of each type of bean. Graphics with alt attributes (alternative text for images) help to position the article. The user can find the article from an image search and become interested in the content.
A high-quality evergreen article constitutes a significant component of a successful online presence.
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Read also: Content pruning: Why prune & refresh your website's content?
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