How to get an average position of 1.14 for 300 key phrases using SEO activities? On the example of the automotive industry and Nord Glass.

Optimization of activities

As part of the further optimization of the created subpages of the cities, the services provided by each of the branches were listed there. Again, from the SEO point of view, this allowed for the saturation of subpages with additional phrases searched by users (improved visibility for additional key phrases - long tail), while from the users' point of view, it improved the usability of these subpages (without contacting a given institution, the user immediately knows what services can in it). Additionally, internal linking between local branches was implemented (improvement of internal linking), and contact details were encapsulated with the local company's microformat. As a result, the phrases that were selected obtained top positions in the natural results. As more and more phrases on Google (apart from the usual search results) start to display the Google Maps box (with addresses of local points), starting from February 2019, we decided to include in the SEO project the positioning of previously existing business cards from the Google Maps service. Optimization activities in this area consisted, among others, in the optimization of the business cards themselves (content, assignment to a category, supplementing all elements of the business card). Business cards won high positions in natural results and nearly several hundred thousand interactions in 2019.